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rajia rimi
Jun 13, 2022
In Fashion Forum
Although digital marketers have felt pressure to justify their marketing spend, this is a whole new ball game. Marketing is often an easy target for cutting costs because of how Industry Email Listeasy it is to adjust course quickly. There's often no contract or penalty for cutting ad spend, but that doesn't mean there aren't consequences for doing so. Will Industry Email List reducing high-end and brand marketing spend while only retaining the highest direct ROI areas help in the short term, but leave the business less competitive in the long term? If you find yourself faced with the prospect of budget cuts, you are not alone. The majority of businesses are facing at least some impact from the coronavirus pandemic, and 65% of marketing managers expect “moderate to significant” budget Industry Email List cuts still to come, according to a Industry Email List report by Gartner. Clearly, marketers will have to contend with an influx of additional budget discussions in the months ahead. Here's how you can prepare to keep your business on track now and be able to get back on track during the recovery. Plan your business, not the competition A natural instinct in times of uncertainty is to try to find out how the competition is doing. In fact, One of the most common questions we ask ourselves Industry Email List during this time is, "What are other advertisers like us doing right now?" Competitive benchmarking can be great for strategy formulation, like messaging. Seeing what competitors are doing can help you understand what you need to cover with your own ads, but also what white spaces Industry Email List might help you stand out right now. But making decisions based on where and how much other people spend is a surefire path to bad results. Avoid the trap of asking yourself how they do it and what it means about how you do vantage of the available opportunity.
How and where to fight for Industry Email List content media
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