Transparent and effective ways to cultivate good relationships with users and minimize unsubscribes don't stop there. It can also be useful, for example, to remind users how and why they subscribed to this type of communication. AUTHORIZATION REMINDER (DISCLAIMER) This is called a permission reminder (or a disclaimer or an agreement review). Placed at the top or bottom of the email, this brief message reminds users of the reason for receiving communications from us. Including a permission reminder serves several purposes . First, it provides users with an anchor point; they are likely inundated with marketing communications and regret agreeing to receive these messages in the first place, so this gives them an alternative to reporting as spam , which benefits the reputation of the sender.
Second, the permission callback can be useful for a third party (the system administrator, postmaster, or abuse desk manager) to determine whether a spam report is legitimate or not. Please note: an authorization reminder does not replace an unsubscribe link, it is complementary to it. Telling people "you are receiving this email because you are Image Masking Service subscribed to list XYZ" is not enough and should be followed by "if you no longer wish to receive these messages, you can unsubscribe here". UNSUBSCRIBE EASILY IMMEDIATELY Another helpful step in maintaining relaxed and open relationships with users is to make it clear from the first welcome email you send that they have the option to unsubscri