company, surely they can bring refreshing points of view to your content. Although the main effort corresponds to the marketing department, involving your entire team will make your content much more interesting. What content marketing is not It's not just writing articles . When we think about this type of marketing, we often stop at the first step: creating content around your brand. Actually, a complete content strategy consists of four phases: generate traffic, generate leads, lead nurturing and generate customers. It is not native advertising. Although they have things in common, native advertising has two major
differences with content marketing : it is based on paying space in other media (instead of publishing on our own channels) and it makes use clipping path service of an existing audience (instead of going creating ours from scratch). It is not inbound marketing . Content marketing is inbound marketing, but not necessarily the other way around. And it is that this term implies all the actions to attract customers to your business, including more traditional tools, such as advertising. It is not copywriting. Don't be tempted to use your blog as an excuse to sell! Content marketing is based on helping and supporting the user.
Overly promotional slogans and speeches are out of place. Benefits of content marketing Content marketing is a long-term investment, which requires dedicating time and resources. Why should you get into this "hassle"? These are some of the benefits of a good content strategy: Earn the trust of your users . Posting quality content on a regular basis will let users know that they can trust your brand. After all, if you help them for free, what won't you do when they pay you? Position yourself as an authority in your sector. If you manage to "be there" when a newspaper writes an article about