There are a number of different PPC formats that can be useful for eCommerce brands. Here are some of the most popular:
1. Search ads
Search ads are the most common type of PPC ad and appear on search engine results pages (SERPs). They are a great way to target potential customers who are already interested in what you’re selling.
2. Display ads
Display ads appear on websites and apps that partner with Google. They can be used to reach a wide audience or to target potential customers based on their interests.
3. Shopping ads
Shopping ads are a type of PPC ad that appears on SERPs and shows product photos, prices, and other information. Best lead generation company for Air Duct cleaning They are a great way to showcase your products and get potential customers interested in what you’re selling.
4. Video ads
Video ads appear on YouTube and other video-sharing websites. They can be used to reach a wide audience or to target potential customers based on their interests.
5. Native ads
Native ads are PPC ads that blend in with the content of the website or app where they appear. They can be less intrusive than other types of PPC advertising and can be a great way to reach potential customers who are already engaged with the content.
Each of these PPC formats has its own benefits and can be used to achieve different marketing goals. The best way to figure out which PPC format is right for your eCommerce brand is to experiment with a few different ones and see what works best for you.