er b2bThe most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What Special leads can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how Special leads you utilize colors and what the colors you choose say about your business.
Research has found that different colors provoke very different reactions Special leads in people. Marketo choose to use the color Purple for branding because at the time was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associ