What is the ultimate situation that all email marketers should aspire to? Have a list of individuals who are genuinely interested in the information sent to them, who are inclined to interact and click on links, and who see the communications as a bonus rather than an inconvenience or an intrusion. If a user isn't interested, it doesn't matter if you lose them; on the contrary, as we never tire of repeating, quality is a more important attribute than quantity in a database. It is therefore best to make the unsubscribe option as clear, explicit and simple to activate as possible. The best way to do this is to insert an unsubscribe link in the pre-header of the email, or (more commonly) at the bottom of the message : "If you no longer wish to receive these messages, click here .
Email unsubscribe links 03 Net-A-Porter Footer Single opt-out or double opt-out? A click does not necessarily mean that you have lost a user. As with the opt-in process, unsubscribing can also be done with one click or two steps : if you opt for the double opt-out process , users are directed to an intermediate page (the management center E-Commerce Photo Editing Service profiles) where they have a number of choices. To regulate how often they receive emails – daily, weekly, monthly, etc. To temporarily suspend communications (if they go on vacation, for example) To change the address where they receive emails To change the communication mode and opt for SMS, RSS, etc. To leave feedback on why they decided to unsubscribe (not interested, too frequent, etc.)
Permanently unsubscribe The principle of the double opt-out method is as follows: in many cases, users wish to modify the terms of their relationship with the company, and not completely sever the links. If there is a middle ground to retain a percentage of users (even if it is a small minority), so much the better; others are free to unsubscribe without hindrance. The important thing is to provide a clear and user-friendly landing page; if users see it as an attempt to confuse them and cannot find what they are looking for, any potential positive effect is lost in no time. The one-click option , on the other hand, is a quick and simple user interface that works on the principle that if a user has decided to leave, there is no way to delay them that will not be perceived as a nuisance. . Ergo, it is better to facilitate unsubscription. Just as there is a choice between a single or double opt-in (covered in detail in this article), there is no single solution that fits all; each company would do well to experiment and try firsthand which option works best for them.