Every January orthodontic marketing pundits try to make Brazil Email Lists predictions of what the industry will bring for the upcoming year in different areas. They range from career conservative to highly aggressive. Even though the accuracy of Brazil Email Lists of orthodontic email marketing effectiveness can be debated, almost all have some sort of truth to them. Taking advantage of Brazil Email Lists the power of email marketing increases your exposure to your most valuable referral source... your patients and parents. With that being said, below are my bold predictions.
Commercial email volume on all Brazil Email Lists levels will increase exponentially, forcing down email's open ratio - Unless of course, you have an in... As consumers receive more commercial email, marketing messages are lost in the clutter, making the medium less Brazil Email Lists effective and challenging orthodontic marketers to come up with new ways to grab patient attention. Appointment reminders are a great way to sneak in additional marketing messages to patients and parents who open email appointment reminders. The open rate of most email marketing Brazil Email Lists campaigns is less than 10%. However, your patients are expecting the reminder and will click through at a much higher rate... so why not take advantage of it.
The demand to stream video via email will increase. All savvy email Brazil Email Lists marketers know that it's impossible to stream video via email as a result of enhanced anti-spam technology. What was once considered an advanced email marketing trick in 2002 quickly fizzled as Brazil Email Lists inbox providers rushed to put anti-rendering measures in to curb the onslaught of spam? However, increased bandwidth and the fanfare of YouTube and similar video Web sites have Brazil Email Lists resurrected the demand for video via email.