The key idea is to use data to create interesting articles or answer interesting questions in your niche.
Here’s how to do it.
Find an interesting question you can answer using data
Collect data and publish your findings
Promote your content to interested parties
Step 1. Find an interesting question you can answer using data
Data, by itself, is pointless. Instead, people want to see what the numbers say about a problem or question they have.
Before you even begin collecting data, you should find a question you want to answer. If you’re part of the industry, some of these questions would be relatively clear cut. For example, in the SEO industry, the question, “how long does it take to rank? is often asked.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
This is a topic where we could potentially use data to investigate (which we did.)
Alternatively, you can look for existing outdated studies. You could then replicate these studies and provide fresh data for the industry.
Step 2. Collect data and publish your findings
Don’t just dump the data on your audience. Give it a narrative.
Make sure to lay out the context for the question you’re answering. Let your audience know how you collected the data and did your research.
Finally, create custom charts that’ll help your audience digest the information better. Here’s an example of an easy-to-understand chart from one of our studies:
Don’t worry if you lack access to data. You can always partner with other companies that have data or run your own surveys.
For example, Andy Crestodina, who runs a content marketing agency called Orbit Media, did a survey of 1,001 bloggers.
Step 3. Promote your content to interested parties
If someone has written an article about a topic similar to your research, it is likely that they’ll be interested in your study.
So, if you can find out who these people are, you can reach out and introduce your study to them. They might decide to link to your research or feature your research in an upcoming post.