Our initial user level is very low, and the repurchase rate in the industry is not high, so new users are our core focus, and old users are put on hold for executive list the time being. Σ new visitor traffic Σ exposure Σ click rate , to reach new users (obtain new visitor traffic), it is necessary to find the integration point with the platform according to platform characteristics, executive list official channels, and policy dividends, thereby increasing exposure and click rate. The conversion rate can be dismantled in various dimensions, such as Σ conversion rate Σ single product sinking rate Σ add-on purchase rate order generation rate.
Rach subdivision dimension of improving executive list conversion rate needs to be based on the user characteristics of Baidu platform. , Use scenarios for product design, which requires us to understand the user attributes of mobile apps. 3. Find traffic