Our initial user level is very low, and the repurchase rate in the industry is not high, so new users are our core focus, and old users are put on hold for executive list the time being. Σ new visitor traffic Σ exposure Σ click rate , to reach new users (obtain new visitor traffic), it is necessary to find the integration point with the platform according to platform characteristics, executive list official channels, and policy dividends, thereby increasing exposure and click rate. The conversion rate can be dismantled in various dimensions, such as Σ conversion rate Σ single product sinking rate Σ add-on purchase rate order generation rate.
Rach subdivision dimension of improving executive list conversion rate needs to be based on the user characteristics of Baidu platform. , Use scenarios for product design, which requires us to understand the user attributes of mobile apps. 3. Find traffic executive list and reach users Traffic is like a gold mine for e-commerce, and the desire of e-commerce companies for traffic is everywhere. This is the traffic classification, search + information flow + open source platform + fixed entrance given by Baidu's background, and the characteristics of the platform are prominent.
Based on the social relationships of WeChat users, the fission product design that is constantly thinking about in WeChat applet has no user soil in executive list Baidu; if it is social, Baidu applet supports sharing to Tieba, the temptation of social communication is too great, when I first took over the product The author focuses on sharing on Tieba. As soon as the executive list products of WeChat fission arrive at Tieba, we will be saddened. Specifically, the main traffic entrances and characteristics are as follows: 1. Search traffic Exposure first requires the product page to enter the Baidu search, and then the ranking.