In-app messaging is a key part of a strong customer engagement strategy – one that reaches users in the right place, at the right time, and is consistent across all platforms. With our recent launch of mobile carousels, we have harnessed the opportunity to Latest Mailing Database create and maintain better customer relationships through mobile. Here we take an in-depth look at in-app messaging - defining exactly what it is and how to make it work best for your customers. What is in-app messaging? In-app messages are hyper-targeted notifications that are sent to users when they use a mobile or desktop app. In-app messaging allows marketers to engage users at the right time, facilitate onboarding, share product updates, offer support, or promote relevant offers.
“In-app messages are hyper-targeted notifications that are sent to users when they use a mobile or desktop app” Since in-app messages trigger when a user is active in an app, they're a particularly productive way to Latest Mailing Database increase traction with your most engaged users. Their ability to be leveraged for both web and mobile applications makes them a key part of a cohesive onboarding, support, and marketing strategy. You can send several types of in-app messages: In-app message types Chats and posts: In Intercom, you can send outgoing chats and posts in the mobile and desktop apps. Chats and posts have many different use cases, such as asking customers if they need help, announcing product updates, welcoming visitors, or onboarding new users.
In-App Messaging Examples Use a chat to start a conversation with a user. It would look something like this: Use chat in Intercom for in-app messaging A post takes up more window space than a chat. Posts are mostly used to promote major product updates and tend to Latest Mailing Database be more visually appealing. Use an extension in the intercom for in-ape messaging Mobile carousels: Mobile carousels allow you to onboard users, highlight new features, share marketing promotions or product announcements, and proactively support customers with helpful tips, all within your app native. These are full-screen experiences that match the look of the app, unlike chats and posts, which don't take up the full screen.