Cookies and collection of personal data Cookies, data protection legislation in Europe and impact on the rest of the world The rules at a glance Specific aspects of the rules on cookies How data can be processed using cookies in practice Cookies and collection of personal data Cookies are essential tools for the operation of a website, allowing you to manage certain basic functions (for example, recognizing a user or managing a shopping cart in e-commerce activities). But they also have great potential to collect personal informationon how people navigate websites, allowing you to deploy highly effective direct marketing campaigns. With cookies, for example, you can show someone targeted advertising, based on their searches on other sites they visited before entering a new webpage. They also make it possible to implement marketing actions that reproduce the same message when browsing the various websites visited (so-called retargeting).
Cookies (or mechanisms based on the same principle) make it possible to know if an email marketing campaign was successful, if an email was read , how many times it was opened or transmitted to other people. Cookies, data protection legislation E-Commerce Photo Editing Service in Europe and impact on the rest of the world For a long time, these tools were used essentially without their knowledge by most Internet users, but things changed in 2009 when several countries (especially in the EU) published regulations imposing rules for the collection of personal data through of cookies, based on providing the person with a disclosure and obtaining their consent .