Although digital marketers have felt pressure to justify their marketing spend, this is a whole new ball game. Marketing is often an easy target for cutting costs because of how Industry Email Listeasy it is to adjust course quickly. There's often no contract or penalty for cutting ad spend, but that doesn't mean there aren't consequences for doing so. Will Industry Email List reducing high-end and brand marketing spend while only retaining the highest direct ROI areas help in the short term, but leave the business less competitive in the long term? If you find yourself faced with the prospect of budget cuts, you are not alone.
The majority of businesses are facing at least some impact from the coronavirus pandemic, and 65% of marketing managers expect “moderate to significant” b