Under the current trend of the rise of cutting-edge consumption, in fact, it is also giving the opportunity to the latecomers to catch up. From the perspective of human logic, the cutting-edge brand of cutting-edge brands not only captures the young and cutting-edge consumer groups, but also includes cutting-edge members of the brand team. At the level of personnel appointment, there is generally a phenomenon of forming a team in a step-by-step manner. Why do cutting-edge brands recruit younger post-90s or even post-95s, because the founders/executives themselves are young (mostly post-85s and post-90s). They prefer to hire people of their own age and younger.
The so-called rising tide, the rise of cutting-edge brands is also an opportunity for cutting-edge brand people to show their ambitions. I would like to Fax List make a note to the new brand people, the new is the new work experience (mostly distributed in 2-8 years of work experience), beyond the limitation of the working years. As well as the sharpness of work ability, it transcends the limitations of a single module/field and becomes a T-shaped brand person with dots and lines. Make a deep incision with one or two professional competencies, and supplement the horizontal extension with multiple competencies. Opportunities are always reserved for those who lay out first .
Next, let's discuss the underlying logic of cutting-edge brands. First, the definition of cutting-edge brand 1. What is new consumption? The definition of new consumption can be traced back to the document issued by the State Council in November 2015, "The State Council's Guiding Opinions on Actively Playing the Leading Role of New Consumption and Accelerating the Cultivation and Formation of New Supply and New Power". It is pointed out that China has entered an important stage in which the consumption demand continues to grow, the consumption structure is upgraded, and the role of consumption in driving the economy is significantly enhanced . New consumption with the upgrading of traditional consumption and the vigorous rise of emerging consumption as the main content has been spawned.