We were talking about deejaying because I think it's interesting to see how people manage to do that and how they control the crowd. I said, "Well, what's your key tip for deejaying?" He said, “What you need to know to be a good DJ is to play the music that people want to hear. You are not playing the music you want to listen to. » I think that's a perfect analogy for marketing. You need to provide information and content that your consumers want to see and hear, not what you think they want or what you would like. Geoff: Yeah, you make a good analogy. You know, marketing can learn a lot as a DJ. I was a deejay from 1990 to around 2006. Kelsey: What was your deejay name? Geoff: This is the handle I use on almost all of my social properties: DJ Geoff.
I was a deejay when I got into social media and marketing, so I stuck with that. The analogy you use is great because it's really about hair masking service understanding an audience. You wouldn't walk into a room where people expect to hear a certain type of music and play something radically different. You would play what they want to hear, but then you would slowly force them to experiment with other forms of music that they may or may not like. This is how the human brain works and how emotions work. You can't just drop what you think everyone will enjoy. You have to have an idea, know how to read people, know how to read an audience. Advertising Continue