A refrigerator that knows when I'm almost out of eggs and asks me if I want to order more. A car that knows I'm low on gas and about to pass a gas Phone station (preferably one that bids in the AdWords system I'm sure), and more. And all without giving marketers access to a searcher's eyeballs - and a searcher who may not even recognize that's what they're doing. It's this area that I see as the biggest disruptor (a word I usually hate because of its widespread overuse, but in this case it fits) in 2017. Advertising Continue reading below Darrell Davis, SEO Director, The Penny Hoarder Darrell DavisOptimize for topics rather than keywords. This idea Phone gained traction after the Hummingbird update, but implementing the strategy in 2017 will have additional benefits, especially with the rise of artificial intelligence (AI).
Although the concept of RankBrain and fax list AI is difficult for most mortals to fully grasp, we can understand that a core function of RankBrain is the ability to learn Phone and categorize information to accurately match search queries. search on web pages. Giving RankBrain the most relevant information to categorize is a logical first step. Covering topics properly rather than trying to rank for a few targeted keywords achieves this naturally. Advertising Continue reading below SEOs can also expect Google to . Again, topic optimization fits here. Giving users what they want is an obvious but often overlooked strategy for aligning with Google's goals. It's important to remember Phone that the ultimate goal of AI is to become less artificial and more human, so a future-proof smart strategy must continue to focus on the user.
Stoney deGeyter, PDG, Pole Position Marketing Stoney deGeyterIn short, social media will become necessary to extend the reach of organic SEO. As search results are more targeted towards personalization, this will create a kind of Phone confirmation bias in search results. Google will tend to show people what they are already familiar with or sites that closely match. Advertising Continue reading below This will force many small businesses to invest more in social media marketing to build brand recognition and traffic just to be part of the "confirmed sites" that Google and other search engines will show searchers, according to of their known Phone preferences. Eric Enge, PDG, Stone Temple Consulting Eric EngeIf you follow research closely, you've probably seen plenty of articles about the increasing use of machine learning by search engines.