Continue improving its implementation of user experience as a ranking factor

A refrigerator that knows when I'm almost out of eggs and asks me if I want to order more. A car that knows I'm low on gas and about to pass a gas Phone station (preferably one that bids in the AdWords system I'm sure), and more. And all without giving marketers access to a searcher's eyeballs - and a searcher who may not even recognize that's what they're doing. It's this area that I see as the biggest disruptor (a word I usually hate because of its widespread overuse, but in this case it fits) in 2017. Advertising Continue reading below Darrell Davis, SEO Director, The Penny Hoarder Darrell DavisOptimize for topics rather than keywords. This idea Phone gained traction after the Hummingbird update, but implementing the strategy in 2017 will have additional benefits, especially wit