Machine learning techniques involve using algorithms to 'learn' from historical data sets, which can then create propensity models. Applied propensity models are Morocco Phone Number List when these propensity models are put to work predicting given events- such as scoring leads based on their likelihood to convert. AI applications are other forms of AI, which do Morocco Phone Number List tasks one would usually associate with a human operator such as answering customer questions or writing new content. Each different application has major implications for marketers, but the applications have different roles to play across the customer journey.
Some are better for attracting customers, whilst others are useful for conversion or re-engaging past customers. That's why we've divided the techniques Morocco Phone Number List across the RACE framework. Omnichannel Marketing funnel If you're Morocco Phone Number List looking to apply technology to optimize your marketing strategy, our RACE Framework is the perfect structure for you to plan and assess your marketing activities.