This is the obvious thing. Printed and published magazines usually have obvious and prominent brand design. Through the brand design, some will emphasize its authority, and some will emphasize its personality. To a large extent, branding is designed to stand out from the competition. The same goes for digital magazines.
There are many ways to highlight a brand, and content is an important part of it, while visuals and experience can’t be ignored. For example, Wired, which is extremely well-known in technical digital magazines, is "Wired" magazine. The unique LOGO, black and white color matching is integrated into the website design of the entire digital magazine, echoing the LOGO and the brand itself.
The colors and design elements of the brand b2b data are integrated into the website design of the entire digital magazine, which can naturally strengthen the concept of the entire brand.
2. Eye-catching and unique headlines
The digital magazine has a branding design outside and strong content support inside. Toutiao is the fist of this website. It should be eye-catching, crisp, and direct to users. It should be clear at a glance on the webpage and be the visual focus. Clear typography and easy-to-navigate headlines are a must.
Take a look at the homepage design of UX Magazine, and I'm sure you'll see what I mean. The headline font adopts a display font, which is thick and forms a clear contrast with the text. In the headline copy, it also takes a lot of thought to polish, so as to ensure that it is really attractive.
3. Navigation with ladder levels
Although the current mainstream navigation design is all about simplification, websites that emphasize professionalism still need more or less large multi-level navigation bars. On the one hand, such digital magazine-like sites usually have a wide variety of articles and large archives, and on the other hand, such navigation can give people a "professional" feel.
Whether you use a CMS platform like Wordpress or write your own website, you can use this type of navigation. In Wordpress, it is very convenient to add tags or customize categories. After there are more categories, you can use a drop-down menu, but no matter how you design it, try to make the experience as smooth and smooth as possible.